TDK Electronics wins German Brand Award in two major categories

• Germany's most important brand award goes to TDK Electronics twice
• “Best of Best” in the “Excellent Brands - Digital Brand of the Year” category
• Gold in the category “Excellence in Brand Strategy and Creation - Brand Digitalization”
• Digitalization as one of the cornerstones of TDK Electronics’ business model

TDK Corporation (TSE:6762) announces it has won the German Brand Award 2025 in two major categories. TDK Electronics received the “Best of Best” award in the “Excellent Brands - Digital Brand of the Year” category and Gold in the “Excellence in Brand Strategy and Creation - Brand Digitalization” category.

The award went to the company’s appearance at electronica 2024 in Munich, the world's leading trade fair for electronics, where it succeeded for the first time in implementing an end-to-end digitized process from visitor registration to lead generation, thus making the contribution of digital marketing to value creation measurable, as well as achieving effective targeting, greater reach and better quality leads through the targeted use of digital campaigning and modern digital tools and platforms. Furthermore, the trade fair presence was enhanced by digital elements at the booth and the consistent communication of core brand messages across all digital channels, ensuring a cohesive and impactful brand experience.

The double award is a recognition of TDK Electronics’ new digital marketing initiative. With a clear focus, technological excellence and a deep understanding of customers' wishes and requirements, TDK Electronics has succeeded in establishing a strong, future-oriented brand in the digital space. This digital initiative creates measurable added value through marketing communication, customer loyalty, and brand experience.

Dr. Werner Lohwasser, CEO of TDK Electronics, emphasizes: "Digital transformation is not a trend for us, but a cornerstone of our business model. The awards confirm our approach of using digitalization as a lever for value creation. They are not only a confirmation for TDK Electronics, but also an incentive to continue driving forward digital brand development with innovative power and customer focus”.

Brigitte Mueller, Head of Corporate Communications & Digital Marketing at TDK Electronics, adds: "We are delighted with these awards. Digitalization is not only changing our technologies - it is also changing how we think, design, and present our global brand. That's why we are driving a holistic transformation of our digital marketing - strategically, innovatively, and customer-oriented.

German Brand Award

The German Brand Award is the most important German prize for brand management and marketing. It has been presented annually by the German Design Council since 2016. It aims to strengthen the importance of holistic brand management as a decisive success factor for companies in the national and international competitive environment. As a platform that makes excellence and trends in brand management visible, it sets standards for outstanding brand work.