TDK and Porsche Motorsport form a technology partnership

• TDK becomes the Official Technology Partner of the Porsche Formula E Team and the Porsche Coanda Esports Racing Team 

• TDK and Porsche Motorsport will work closely to utilize TDK’s core EV/Gaming relevant technologies to support the Porsche 99X Electric and its next-generation successor, and ESports simulator, to accelerate their performance, reliability and efficiency 

• The collaboration positions Formula E as a live R&D lab for sustainable mobility, digital innovation and commercialization of next‑generation electrification/gaming technologies 

TDK Corporation (TSE:6762) announces the launch of its new brand identity and tagline: “In Everything, Better”. This serves as a significant driver of the Long-term Vision “TDK Transformation” and captures the company’s unique venture spirit, its commitment to progress, and its vision for a sustainable future.

TDK Corporation (TSE:6762), a global technology leader headquartered in Tokyo, is proud to announce a new partnership with Porsche Motorsport. Starting with the 2025/2026 ABB FIA Formula E World Championship, TDK becomes the Official Technology Partner of both the reigning World Champion Porsche Formula E Team and the Porsche Coanda Esports Racing Team. 

This collaboration is built on a shared belief in performance through innovation. Porsche Motorsport aligns seamlessly with TDK’s tagline, “In Everything, Better”, it embodies the company’s mission to contribute to societal transformation through the accumulation of advanced technologies — work behind the scenes to make things smarter, faster, and more efficient. Both partners are driven by a passion for excellence. 

Together, Porsche Motorsport and TDK will explore new possibilities in electric racing and Esports. Formula E provides a perfect testbed for EV technology, and the Porsche 99X Electric race car represents peak all-electric performance. TDK will contribute its world-class technological expertise for automotive applications, helping Porsche Motorsport remain at the forefront of innovation. 

Beyond the physical racetrack, TDK will also support the Porsche Coanda Esports Racing Team - an exciting frontier where motorsport and gaming meet - boosting performance in the fast-growing world of simulation and competitive Esports. 

Norbert Palanovics, General Manager, Corporate Communications Group, Corporate Strategy HQ, TDK Corporation said 

“In Everything, Better is more than a tagline—it reflects our belief that technology should always improve lives. Our technologies are woven into the fabric of everything, creating transformation from within—quietly, but powerfully. With Porsche Motorsport, we see an opportunity to make better performance a reality - on the racetrack, in Esports, and in everyday life.” 

Thomas Laudenbach, Vice President Porsche Motorsport, added:  

“At Porsche Motorsport, innovation and performance are at the heart of everything we do. Partnering with TDK, whose technologies play such an important role in electrification and mobility, strengthens our commitment to pushing limits and inspiring the next generation.” 

This collaboration also reflects TDK Transformation, the company’s Long-term Vision to accelerate progress in society. By teaming up with Porsche Motorsport, TDK continues its mission of applying technology where it matters most - helping society move forward. 

Website https://www.tdk.com/en/porsche/index.html