TDK Electronics · TDK Europe


January 9, 2024

TDK and Goodyear announce collaboration to advance tire intelligence technologies

  • The two companies aim to develop a collection of sensors and related technologies for use in vehicles and tire applications 

TDK Corporation (TSE 6762) and The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced a collaboration to advance next-generation tire solutions with the goal of accelerating the development and adoption of integrated intelligent hardware and software into tires and vehicle ecosystems. 

Together, the organizations plan to bring a robust tire sensing system to market, combining TDK’s software, sensor and electronic component expertise with Goodyear’s know-how in tire development, intelligent solutions and industry trends.

“As the automotive industry continues to technologically advance, so too does the need for real time intelligence from the road to the tire to the car. This alliance will have the joint benefit of accelerating both technology and customer access to the highest performance sensor technology in the market,” said Jim Tran, General Manager, Americas HQ and Deputy General Manager, Technology & Intellectual Property Center, TDK Corporation. “We look forward to this collaboration with Goodyear, a worldwide market leader in the automotive segment.”

The two industry leaders  are in the process of conducting market research and technical exploration for a joint solution that delivers actionable insights improving vehicle performance, safety, and efficiency. 

“We are driving toward a mobility future where vehicles themselves are smarter, safer, and more sustainable. Tires play a critical component in achieving these objectives,” said Chris Helsel, Senior Vice President, Global Operations and Chief Technology Officer, Goodyear. “Collaborating with influential organizations like TDK and others is essential to further innovate in the intelligence space and maximize the utility of what a tire can provide.”

Both TDK and Goodyear will demonstrate their latest technologies and system solutions at the upcoming Consumer Electronics Show (CES) from January 9-12, 2024, in Las Vegas (TDK - Central Hall (LVCC) Booth 20521, Goodyear – West Hall (LVCC) Booth 4917). 

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