For its marketing activities TDK Electronics | TDK Europe processes data that Users have actively sent, transmitted or otherwise provided on the TDK Electronics | TDK Europe Website for Services (see 2.1 above) and that TDK Electronics | TDK Europe have collected or otherwise obtained via cookies from its and third party websites where TDK Electronics | TDK Europe has posted advertisements. For detailed information about the use of cookies, please refer to the TDK Electronics | TDK Europe Cookie Policy.
TDK Electronics | TDK Europe analyses such data alone or in combination or together with other data including personal data TDK Electronics | TDK Europe has lawfully received. Data analysis activities may comprise automated processing including profiling. TDK Electronics | TDK Europe may, in particular combine data from the above-described direct and indirect online and offline sources and analyze or predict preferences, interests, reliability, behavior, location, movements and other activities of Users. TDK Electronics | TDK Europe conducts such analysis to understand the needs of the Users, in particular to enhance, develop, present and provide new products to them, online and offline.
Online activities include targeted advertisements on the TDK Electronics | TDK Europe Website, third party websites and in User accounts, online newsletters by email or other electronic means, promotional campaigns and other activities reasonably related to TDK Electronics | TDK Europe’s business operations.
Offline activities include the delivery of marketing and other promotional material including samples by mail and other activities reasonably related to TDK Electronics | TDK Europe’s business operations.
TDK Electronics | TDK Europe processes data for the following marketing activities:
2.2.1 Downloads and Webinars
Downloads and participation in webinars are not free of charge, but website users pay with data, not with money. Users will only receive the information if they have first shared their personal data with TDK Electronics | TDK Europe (this is usually their name, company, country, email address, time stamp and lead ID; the data are specified in the marketing activity) and have given their marketing consent for TDK Electronics | TDK Europe and other TDK Group Companies (https://www.tdk.com/corp/en/worldwide/index.htm) as a contractual consideration. An exact breakdown of the companies with which the data and consent are shared is given in the respective marketing activity.
The personal data are stored for 2 years. The user's data are passed to the regional sales organization depending on which country the user indicates. This organization may be based in a country outside the EU, so in such a case the user consents to the sharing and processing of data in a country where there may not be an EU level of data privacy.
The marketing consent enables TDK Electronics AG, its subsidiaries and affiliated companies as well as the regional sales organizations to email users with information about similar products and services as described in the respective marketing activity.
Users can withdraw their consent at any time with future effect and with no disadvantage, by emailing teg.webmaster@tdk.com or contacting the address given here in section 13 (TDK Personal Data Protection Organization). The legitimacy of data processing will not be affected until you withdraw your consent. Otherwise you are entitled to all data subject rights as described in section 12 of the Personal Data Protection Basic Policy (Rights of Individuals). You will also receive further information about data subject rights – in particular about withdrawing consent and objection – in the various emails.
The following downloads and webinars are currently available:
Sensors for Thermal Management of BEVs keyboard_arrow_rightWhite papers are available on this marketing website. Users can download these if they have first shared their personal data (name, email address, country, lead ID, time stamp) with TDK Electronics AG, its defined subsidiaries and affiliated companies in the Sensors and Sensor Systems product area and the sales organizations corresponding to the individual choice of country.
2.2.2 Cooperation with Partner Websites
The marketing program involves the use of tracking pixels from our partner Digi-Key Corporation. This enables personalized adverts to be displayed on our partner’s websites. If a User visits our partner’s website after visiting the TDK Electronics | TDK Europe Website, the User is shown personalized adverts relating to TDK Electronics products on our partner’s website.
The tracking pixel is sent to the User’s browser by www.digikey.com. This means that Digi-Key is able to send cookies – on the condition that the User of the TDK Electronics | TDK Europe Website has already consented to the activation of targeting cookies in the cookies banner. The Digi-Key cookies collect information on the date, campaign ID, user agent (browser) and referral website, as well as the TDK product number if available. The cookies therefore contain a unique ID. This enables Digi-Key to present personalized content to Users who interact with Digi-Key website offers. Through the cookies, Digi-Key receives the information that the User has visited the TDK Electronics | TDK Europe Website and then Digi-Key’s website. However, Digi-Key is not able to find out which other websites the User has visited in this way. Digi-Key Corporation has its registered office in the USA. This means that data processing takes place outside the EU, where there is a lower statutory level of data protection. Further information on data processing at Digi-Key is available at https://www.digikey.com/en/help/policies/cookie-notice.
2.2.3 Social Media Plugins
TDK Electronics | TDK Europe uses social plugins from various social networks on its website.
When plugins are used, the User’s web browser establishes a direct connection with the servers of the relevant social network. Through this connection, the provider concerned receives the information that your web browser has accessed the relevant page on the TDK Electronics | TDK Europe Website – even if the User does not have a User account with the provider or is not logged into their User account at the time. Log files (including IP address) are transmitted by the web browser directly to a server belonging to the relevant provider and, where applicable, stored on that server. The provider and/or its servers may be located outside the EU (e.g. in the USA).
The plugins are independent extensions from the social network providers. TDK Electronics | TDK Europe has no influence over the scope of the data collected and stored by the social network providers via the plugins. Information on the purpose and scope of the collection, further processing and use of the data by the social network, as well as your related rights and setting options for protecting your privacy, can be found in the privacy policy of the relevant social network.
If you do not want the social network providers to collect and, where applicable, store and use data via the TDK Electronics | TDK Europe Website, you should not use the plugins concerned.
Social media plugins with 2-click solution
By using what is known as a 2-click solution, TDK Electronics | TDK Europe ensures that Users’ visits to the TDK Electronics | TDK Europe Website are not recorded and analyzed by social network providers by default. When you visit a page on the TDK Electronics | TDK Europe Website that contains social plugins, these plugins are initially disabled. The social plugins are not enabled until you click on the button provided.
Social media plugins from Twitter
Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). An overview of the Twitter plugins and what they look like is available at https://developer.twitter.com/; information on data protection at Twitter is available at https://twitter.com/en/privacy.
Social media plugins from Xing
Xing is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany (“Xing”). An overview of the Xing plugins and what they look like is available at https://dev.xing.com; information on data protection at Xing is available at https://privacy.xing.com/en/privacy-policy.
Social media plugins from LinkedIn
LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). An overview of the LinkedIn plugins and what they look like is available at https://developer.linkedin.com/Plug-ins; information on data protection at LinkedIn is available at https://www.linkedin.com/legal/privacy-policy.
2.2.4 Analysis Tools
Google Analytics
The TDK Electronics | TDK Europe Website uses Google Analytics, a web analytics service provided by Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). This involves the Universal Analytics mode of operation, which enables data, sessions and interactions across multiple devices to be assigned to a pseudonymous user ID, thus allowing a User’s activities to be analyzed across devices.
Google Analytics uses cookies: Text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie is generally sent to a Google server in the USA and stored there. The activation of IP anonymization on this website means that your IP address is truncated by Google within EU Member States or in other states party to the Agreement on the European Economic Area. The full IP address will be sent to a Google server in the USA and truncated there in exceptional cases only. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google. Google will use this information on behalf of TDK Electronics | TDK Europe to analyze the use of the website, to compile reports on website activities and to provide other services to TDK Electronics | TDK Europe in connection with use of the website and the Internet. TDK Electronics | TDK Europe also has a legitimate interest in the data processing for these purposes. The legal basis for the use of Google Analytics is Art. 6(1)(a) GDPR.
Sessions and campaigns are ended after a certain period of time. As standard, sessions are ended after 30 minutes of no activity and campaigns after six months. The time limit for campaigns may be a maximum of two years. Further information on the terms of use and data protection is available at https://www.google.com/analytics/terms/gb.html and https://policies.google.com/ .
Website users can prevent the storage of cookies by configuring the relevant settings in their browser software accordingly; however, it may not then be possible to use all the functions on the TDK Electronics | TDK Europe Website to their full extent. Website users can also prevent the collection and processing of data generated by the cookie in relation to their use of the website (including their IP address) by Google by downloading and installing the browser add-on. Opt-out cookies prevent the future collection of data when visiting this website. To prevent data collection through Universal Analytics across different devices, the website user must opt out on all systems used. The opt-out cookie is set by clicking on the following link: Disable Google Analytics.
LinkedIn Insight Tag
TDK Electronics | TDK Europe Website website uses the LinkedIn Insight Tag provided by LinkedIn Ireland Unlimited Company, located at Wilton Place, Dublin 2, Ireland. The LinkedIn Insight Tag helps display targeted ads on LinkedIn and gather real-time information about website visitors' professional goals and interests. This tool allows us to collect data about website visits, including URL, referrer URL, IP address, device and browser information, as well as the timestamp. Shortened or hashed IP addresses may be used, if used to track members across devices.
The personal data collected is transmitted to LinkedIn and processed by them for conversion measurement, and LinkedIn may provide us with anonymized reports. This conversion measurement helps us evaluate and optimize the effectiveness of our LinkedIn ads for statistical and market research purposes (“Conversions” are events such as white paper downloads or event registrations).
The LinkedIn Insight Tag can be utilized for retargeting by showing LinkedIn ads to individuals who have had previous contact with us. When you interact with a LinkedIn ad, a conversion tracking cookie is saved on your computer. If the cookie has not expired and you visit our website, we will be able to identify that you clicked on the ad and were redirected to our site. This information will also be received by LinkedIn as the service provider.
The legal basis for the processing of your data is your consent in accordance with Article 6 (1) (a) GDPR. At the same time, you consent that your personal data may be transmitted to LinkedIn in the United States. It is important to note that third countries such as the United States generally do not offer a comparable level of data protection and privacy, and access by third parties (e.g. authorities) cannot be ruled out.
You can deactivate the LinkedIn Insight Tag and implement other advertising objections in the settings for advertisements on: www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=en or supplementary at: www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
More information about LinkedIn Insight Tag: https://www.linkedin.com/help/lms/answer/a520403.
For more information on general data processing by LinkedIn, please visit the LinkedIn website: https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy/ or contact LinkedIn Ireland Unlimited Company at Attn: Legal Dept. (Privacy Policy and User Agreement), Wilton Plaza, Wilton Place, Dublin 2, Ireland.